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The branding project for SDV Agencement was developed to reflect the craftsmanship and modernity of the company, which specializes in creating display furniture for large spaces. The visual identity is represented through a stylized tree, symbolizing growth, sustainability, and creativity, with minimal and modern lines that convey elegance and simplicity. The tree, the central element of the logo, not only represents the connection to nature and the focus on craftsmanship but also embodies the solidity and longevity of the products made by SDV Agencement. The branding of SDV Agencement stands out for its ability to unite tradition and modernity, making the brand recognizable and memorable in the exhibition space design sector.