WU

2024
Client
Martin Laroche
Service
Identity
Ink in black, keep it authentic
↳Content
WU is a modern, versatile brand embracing a minimalist aesthetic with a futuristic vision. Specializing in a range of products from clothing to accessories, WU stands out through its dominant use of black and white, creating a timeless and essential style. The logo design and lettering are simple yet impactful, reflecting the elegance of simplicity and the brand’s distinctive character. WU embodies a philosophy of discreet innovation, where every detail is crafted to represent a balance of form and function, appealing to those who appreciate the luxury of subtlety and essential design.
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